Software for the industries
the big platforms overlook.
A portfolio of products across media, marketing, hospitality and health, built and run in-house. This deck shows where each one stands today, and where your support would make the biggest difference.
Karim Lazaar · Founder & Lead Engineer
Media
Marketing
Hospitality
Health
Who is building it
One founder and an AI-assisted studio built eight products in 2026
Karim Lazaar
Founder & Lead Engineer, LazaarWorks
Full-stack engineer and product builder. Karim leads every product from architecture to launch, working with specialised AI agents for design, front end and infrastructure.
8
products built in 2026
≈900
commits across them
2
apps approved on both app stores
- Every product is multilingual; five work in Arabic, French and English.
- The studio also delivers client work for architects, publishers, construction, e-commerce and health brands.
- Shared foundations (sign-in, billing, AI credits, deployments) make each new product cheaper to build.
Development activity in 2026
First to latest commit per product, from the git history · the vertical line marks 4 Nov 2026
MediaLinkProSocialRoute
SkedlyNutraFlow
VitaLoopQrOrder
HotelLinkProTripLinkProWhere we are
The products are built and live. Paying customers are the next step.
SocialRouteMarketing21 accounts · 241 posts published · first paid subscriptionMediaLinkProMedia57 accounts, 17 in the last 30 days · 914 companies pre-loaded, 1 claimed
SkedlyMedia11 viewer accounts · 577 shows published · free for viewers by designQrOrderHospitalityLive with a full demo restaurant · first pilots next
VitaLoopHealthApp core built · brand site and admin panel liveNutraFlowHealth3 of 5 build phases done · 63 automated end-to-end testsUsage figures come from each product's own database on 4 Nov 2026. MediaLinkPro's 914 companies were imported by us to start the supply side of the marketplace; getting them to claim their profiles is one of its 12-month goals.
Choose where to make an impact
Four themes at different stages: pick by speed, size or impact
Hospitality
Quick, visible impact on local businesses, with a product that is ready for pilots.
Marketing
A product that already earns, in a large market, with a clear regional edge.
Media
The biggest global upside: a two-sided marketplace with the supply side already built.
Health
Long-term impact on public health and local industry, in a regulated, sticky market.
Proof is measured from the previous slide; potential is our assessment.
Theme 1 of 4 · Media
Media: the year-round meeting place for broadcast technology
The problem
Broadcast buyers and vendors meet in person at NAB and IBC. Between the shows, finding products, specialists and partners runs on email, resellers and LinkedIn.
What we built
MediaLinkPro, a professional network and marketplace for products, companies, experts, jobs and events. Skedly, a TV and radio guide fed by the same broadcasters, gives them a consumer audience.
How it earns
Free to join · Verified Pro $4.99/mo · organisations $99–$199/mo with ad credits · Skedly free for viewers
Edge · Versus NAB Amplify, IBC365 and LinkedIn: an always-on marketplace with buyer requests, plus a consumer app.
MediaLinkPro on the web and in its app · Skedly on a phone
Proof today
- 914companies and 769 products pre-loaded, from 58 countries
- 57professional accounts, 17 in the last 30 days
- 2apps live on the App Store and Google Play
With your support · 12-month goals
- 1100 listed companies claim and verify their profile
- 2First 20 paying organisations
- 3Launch with partner broadcasters at NAB Show 2027
Impact
Media professionals in emerging markets get the same access to global vendors and buyers as the big players.
Theme 2 of 4 · Marketing
Marketing: a month of approved social content from a single link
The problem
Agencies and small businesses plan posts across brands and languages in spreadsheets, and chase client approvals on WhatsApp. The leading tools are English-first.
What we built
SocialRoute turns a link or an idea into a scheduled calendar in English, French or Arabic. Clients approve without an account, posts go out to Facebook, Instagram, LinkedIn and X, and it works from inside AI assistants.
How it earns
Free · Pro $19/mo · Business Class $99/mo · AI credit packs from $6
Edge · Versus Buffer, Hootsuite and Planable: Arabic and right-to-left, an AI calendar from one link, and client approvals in one tool.
SocialRoute calendar: a week of posts across brands and platforms
Proof today
- 241posts published through the platform
- 21accounts running 19 brand projects
- 1stpaid subscription, through Stripe
With your support · 12-month goals
- 1100 paying accounts
- 210 partner agencies in North Africa
- 3Arabic-first templates for regional brands
Impact
Small businesses get agency-grade marketing in their own language, at a fraction of agency cost.
Theme 3 of 4 · Hospitality
Hospitality: affordable digital tools for independent venues
The problem
Independent restaurants and hotels can't afford enterprise ordering and booking systems, and hotels hand online travel agencies 15–25% of every booking.
What we built
QrOrder: guests order from a QR code at the table while waiters, kitchen and owner work from live screens, with nothing to install. Next in the suite: HotelLinkPro for direct hotel bookings and TripLinkPro for travel agencies.
How it earns
QrOrder $3 per table per month, every feature, 14 days free · HotelLinkPro and TripLinkPro by subscription
Edge · One plan with every feature, priced per table, in English, French and Arabic.
QrOrder demo restaurant: the owner's live floor and a guest ordering from table 5
Proof today
- LiveQrOrder, with a full demo restaurant open to prospects
- DemoHotelLinkPro direct-booking site online
- Readyfor the first pilot restaurants
With your support · 12-month goals
- 150 restaurants live on QrOrder
- 210 hotels taking direct bookings
- 3A local sales and onboarding team
Impact
Small venues serve more guests with the same staff and keep the margin that platforms take.
Theme 4 of 4 · Health
Health: traceable supplements, from the factory to the daily routine
The problem
Supplement makers run formulas, batches, quality and invoicing in spreadsheets, in a regulated industry. Consumers take supplements with little guidance on timing or interactions.
What we built
NutraFlow, an ERP-CRM from formulation and costing to production, lot traceability, invoicing and accounting. VitaLoop, an app where customers scan the pack to get a routine, reminders and interaction guidance, with an admin panel for brands.
How it earns
Planned: NutraFlow by subscription per manufacturer · VitaLoop paid by brands, free for consumers
Edge · One chain from batch to customer: the QR code on the pack links the consumer app to the factory record.
NutraFlow build
3 of 5 phasesCommercial core
Stock & production
Finance
Quality & compliance
Scale
VitaLoop's brand site is live; NutraFlow is in development
Proof today
- 3 / 5NutraFlow build phases complete
- 63automated end-to-end tests on NutraFlow
- LiveVitaLoop brand site and admin panel
With your support · 12-month goals
- 1Finish quality and compliance: QC, CAPA, certificates of analysis
- 23 pilot manufacturers in Tunisia
- 3Launch VitaLoop with the pilots' brands
Impact
Safer supplement use for consumers, and export-ready traceability for local manufacturers.
Side by side
Compare the four themes before you choose
Hospitality | Marketing | Media | Health | |
|---|---|---|---|---|
| Stage today | Live, pilot-ready | Live, first revenue | Live, early users | In development |
| Who pays | Venues, per table | Agencies & brands, per plan | Vendors & organisations | Manufacturers & brands |
| Speed to revenue | ||||
| Size of the prize | ||||
| Capital needed | ||||
| Main risk | Field sales effort | Crowded market | Marketplace cold start | Long B2B sales, regulation |
| Impact | Small venues digitised | Affordable marketing for SMEs | Global access for emerging-market media | Safer supplements, export-ready makers |
Dots are our own assessment on a 1–3 scale, not measurements. For capital needed, more dots means more funding to reach the 12-month goals.
Next steps
Let's choose where to start.
- 1
A 30-minute live demo of the themes that interest you, on the real products.
- 2
The data room product metrics, roadmap and costs for the themes you shortlist.
- 3
Agree the plan the theme, the amount, the milestones and the structure.
Appendix A
Pricing, product by product
Media
MediaLinkPro
- Free$0
- Verified Pro$4.99 / mo
- Org Free$0
- Org Growth$99 / mo
- Org Enterprise$199 / mo
Skedly
- ViewersFree
Marketing
SocialRoute
- Free$0
- Pro$19 / mo
- Business Class$99 / mo
- 100 AI credits$6
- 500 AI credits$25
- 1,500 AI credits$60
Hospitality
QrOrder
- Every feature$3 / table / mo
- Trial14 days free
HotelLinkPro
- Direct bookingSubscription, to be set
TripLinkPro
- Agency bookingSubscription, to be set
Health
NutraFlow
- Per manufacturerPlanned
VitaLoop
- BrandsPlanned
- ConsumersFree
Prices are the current list prices in each product. Annual billing on MediaLinkPro and SocialRoute is about two months free.